People are using audio marketing more and more today, it is proven that audio (or video) makes a dramatic difference to how long people stay on your site.

We are rightly called the Attention Age, and if you have what your customers are looking for, they will stay on your site longer.

We can, as John Williams says in his brilliant book “Screw Work Lets Play”, we add to the signal not the noise.

Think about it, if you are looking for a product or service

online, what would make you stay on the site longer, someone there to welcome you, with a friendly audio message, or just words?

Clearly, the audio message works every time, if it’s done right.

So how do you do podcast marketing more effectively?

Do you need to be a professional radio presenter to do it?

Luckily, the answer is no. Radio online is easy to do, you just need a cheap microphone and a few relevant words to say all about your product.

And that can be done in a few minutes. Yes, there are tips and tricks that I can teach you, to sound more authoritative, because credibility in audio marketing is important.

Yet creating a short recording and uploading it is easy and helps wonderfully to sell your product or service.

And who knows, perhaps you will be a pro radio person before you know it!

 

 Podcast 67 mini [0:31m]: Play Now | Play in Popup | Download

Here is a short intro I made for my podcast course, it took no more than a few mins.

More details on www.thepodcastersbible.com

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