One of the best things about radio online, is that at the moment, there are not really any rules. So if you think commercial radio can be a bit restrictive…. well you can see where I am  going here… because in the world of podcasting, there are nt really any rules.

It is much, much less restrictive than normal radio. Pretty much you can say what you want, so if you want to be controversial or the latest Howard Stern….

Now, if you are audio marketing, then you probably wont want to be contrversial- or will you? Perhaps you might strongly dislike something in the market, and say so…. some will agree with your preferences, some wont,  but so what.

Or, you might want to be the nice guy and gently review everything in the market.

Audio marketing can take many forms.

Preselling perhaps in a conversational way.

Podcast marketing is so much freer, just decide what style you want to be, and go for it. How controversial do you dare be?

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